Meet Celeste Potter, Founder of Serenity Sips

Celeste Potter’s journey into wellness and leadership began early—at just 15 years old, she graduated high school and entered the world of healthcare administration. What began in 1999 as a file clerk role quickly turned into a career-long passion. From insurance collections to department coordination and ultimately full-scale practice management, Celeste worked her way through nearly every role in the system, gaining a 360-degree view of how healthcare functions—from the inside out.

Driven by a desire to make an even greater impact, she pursued pre-med coursework in college with the dream of becoming a physician and running a hospital. She studied everything from biology to business, earning her MBA with an emphasis in management while continuing to work full time. Her path seemed clear—graduate school, then medical school—but life had other plans.

Celeste enlisted in the U.S. Army National Guard as a Healthcare Specialist (medic), completing Basic Training at Fort Sill and Advanced Training at Fort Sam Houston. There, she became a certified NREMT and gained hands-on clinical experience providing emergency medical care and supporting fellow soldiers’ health. She later served a year of active duty at Ellington Field Joint Reserve Base as an S1 NCO, blending clinical understanding with administrative leadership.

While completing her graduate degree, Celeste joined The Woodlands Institute for Health & Wellness under Dr. Mila McManus in 2011. What began as a professional role soon became a mission-aligned calling. It was there that she saw firsthand the power of functional medicine, patient-centered care, and the need for innovation in wellness spaces. That experience would become the foundation for everything she would go on to create.

Over the years, Celeste has advised and supported numerous small businesses in healthcare, wellness, and retail—from policy creation and HR structure to operational systems and tax strategy. She’s a natural strategist with a heart for service and a passion for simplifying complex challenges.

She recently completed her certifications as a Naturopathy Practitioner and Holistic Nutrition Consultant, and is exploring becoming a Certified Wellness Practitioner —all in service of deepening her knowledge and impact.

The idea for Serenity Sips was born out of Celeste’s personal healing journey. After sustaining a traumatic brain injury in December 2019, she was forced to shift her perspective—from juggling everything to redefining what it meant to truly heal, thrive, and live with intention. That season of recovery changed everything. With the support of Dr. Mila McManus, her family, and the very wellness technologies that now live within Serenity Sips, Celeste began to rebuild—not just her health, but her purpose. Through that process came the realization that people everywhere need accessible spaces to pause, restore, and reconnect with themselves. What began as a vision to create a calm and curated wellness café for her own family has grown into a community-centered destination for others on the same path.

Together with her husband, sister, and close-knit team, she has built Serenity Sips Bar & Wellness Emporium—a space where clean living meets high-touch hospitality, where cutting-edge wellness tech pairs with ceremonial matcha and artisan coffee, and where every detail is designed with intention.

As a Hispanic, veteran-owned business, Serenity Sips reflects Celeste’s personal values: community, clarity, compassion, and calm. Her mission is simple:
To create spaces that help people feel better, live brighter, and remember that they matter.